Brașov — Romania

Cătălin Rareș Lascu.

Tagline

From noise
to knowledge.

Role

Senior BI & Data Professional

Practice

A practice built around clarity and automation.

Tenure

10+ years — telecom, global tech & IT consulting.

002 / Practice

The approach.

— Principle

Insight that lands
like an open window.

Over ten years of business intelligence and data work for global tech, telecom and IT consulting companies.

I turn raw data into insights, build the dashboards leadership uses to make calls, and get self-service analytics into the hands of the people who need them — so the reporting bottleneck stops being a bottleneck.

Most of my work happens between technical and non-technical teams. I keep the translation clean both ways, cut the inefficiencies out of how reports get made, and lean on automation wherever it pays back.

Open to the next role where raising the bar on data-driven decisions actually means something.

003 / Expertise

What I do well.

004 / Toolbox

What I build with.

SQLT/01
Power BIT/02
PythonT/03
SAST/04
SAP BOT/05
QlikT/06
TableauT/07
ExcelT/08
Power AutomateT/09
Power AppsT/10
n8nT/11
Claude CodeT/12
AntigravityT/13
SupabaseT/14
LLM APIsT/15
Salesforce DBT/16
005 / Live Report

Dashboard in the wild.

A live Power BI report embedded directly into the page — what I ship, not what I claim.

powerbi.com / public view
006 / Journey

The path so far.

2022 — Present

Worldwide Senior Business & Data Analyst

Hewlett-Packard Enterprise · Remote

Launched a next-generation global reporting platform, transitioning from Excel and Qlik to Power BI — onboarded 600+ users and multiplied information output 10×. Designed leadership dashboards for contract management, financial analysis and process optimization; pioneered a self-service BI approach and led training on visualization and analytics best practices.

2024 — 2025

Data Analytics Instructor

NewTech Academy · Remote

Delivered immersive online training in SQL, Power BI, Advanced Excel and Python. Guided 20+ learners through hands-on exercises and real-world case studies, smoothing career transitions into data analysis roles.

2019 — 2022

Senior Analysis Business Partner

Stefanini EMEA · Bucharest

Strategic partner linking data insights to business objectives. Championed the migration from Excel to Power BI, defined KPIs with cross-functional teams, and built interactive dashboards that improved resource allocation, cost management and overall efficiency.

2016 — 2017

Customer Insights Manager

Vodafone Romania · Bucharest

Developed an interdepartmental analytics dashboard that improved campaign analysis and customer engagement. Introduced a prepaid offer through data mining and modeling — boosting retention and generating over €100K YoY. Designed a behavior-informed loyalty program.

2012 — 2016

Senior Business Intelligence Specialist

Vodafone Romania · Bucharest

Provided critical insights and reports for finance, marketing and technical decisions in the prepaid business unit. Oversaw BI activities across technical, financial, fraud and marketing analytics. Implemented SAS EG data modeling to automate back-end databases, achieving a 1000% increase in reporting output.

2010 — 2012

Senior Scheduling Analyst

Vodafone Romania · Bucharest

Forecasted call center inbound volumes and devised efficient call-routing strategies. Managed workforce scheduling based on statistical analyses, aligning staffing with service-level requirements.

007 / Education

Education.

— Bachelor's Degree

Psychology & Educational Sciences

Transilvania University of Brașov
KatoAI
Hi — I'm KatoAI, a live demo of Cătălin's GenAI & automation work.

Ask me anything about his experience, projects, or availability. Or — paste a job description and I'll tell you how well Cătălin fits the role. 📄

Happy to chat about data, Python or pancake recipes too. 🤖