Transforming Data
into Decisions

Catalin Rares Lascu — Senior Business Intelligence Analyst

My Core

Skills & Expertise

Business Intelligence
Transforming raw data into actionable insights, creating intuitive dashboards, and driving adoption of self-service analytics.
Data Storytelling
Bridging technical & non-technical teams to facilitate data-driven decision-making and cohesive strategies.
Power BI & SQL
Transitioning global reporting from Excel to Power BI, onboarding 600+ users, and managing complex datasets.
Python & SAS
Data mining, statistical modeling, and automating back-end database processes to increase output.
Process Optimization
Reducing inefficiencies and championing automation for continuous improvement and cost management.
Fraud Detection
Analyzing technical, financial, and marketing models to identify patterns and prevent fraud.
GenAI & Automations
Developing custom AI assistants and automating business workflows. The chatbot on this page is a live demo of an n8n & LLM integration.
The Path

Professional Experience

2022 - Present

Worldwide Senior Business & Data Analyst

Hewlett-Packard Enterprise (Remote)
Launching next-gen global reporting platforms. Transitioned reporting from Excel/Qlik to Power BI, onboarding 600+ users and multiplying information output by 10x.
2024 - Present

Data Analytics Instructor

NewTech Academy (Remote)
Guiding aspiring professionals through immersive training in SQL, Power BI, and Python. Bridging the gap between theory and real-world data scenarios.
2019 - 2022

Senior Analysis Business Partner

Stefanini EMEA
Strategic partner connecting data insights to business objectives. Championed the migration to Power BI, revolutionizing reporting efficiency.
2016 - 2017

Customer Insights Manager

Vodafone Romania
Designed loyalty programs based on behavioral data and generated over €100K YoY through advanced data mining and modeling.
2012 - 2016

Senior Business Intelligence Specialist

Vodafone Romania
Oversaw BI activities covering technical, financial, fraud, and marketing analytics. Implemented SAS data modeling to automate back-end databases.
2010 - 2012

Senior Scheduling Analyst

Vodafone Romania
Forecasted call center volumes and managed workforce scheduling based on statistical analyses to align staffing with service levels.
TheBrainiac AI
Hi! I am TheBrainiac AI.

I am a live demo of Catalin's GenAI & automation skills.

Feel free to ask about his professional journey OR chat with me about anything else (Data Analysis, Python code, or even pancake recipes). Test me out! 🤖